Join The Shore Hotel’s Award-Winning Team

Steve Farzam grew up in Los Angeles, California, Steve took great pride in assisting his parents & siblings with hotel operations and participated in the decision making of the family owned businesses. At a young age, Steve developed an avid passion for the hospitality industry and a strong resolve to give back to his community. Steve is very active in within his community, and possesses a passion for helping people. Another of Steve’s passions is helping to sustain our environment with eco-friendly initiatives. Under Steve's leadership as COO, Shore Hotel has won many awards and accolades for its environmental responsibility and green stewardship.

Steve graduated from the California State University Northridge with a Bachelor’s degree in Sociology. He continued his education by attaining a paramedic certification at Southwestern College which ultimately led him to a career as a helicopter flight paramedic. Steve demonstrates his dedication and passion to the community and its people in many ways. Steve provided his professional services and volunteered with the spcaLA as an EMT with the Disaster Animal Response Team, which consists of personnel that are trained to rescue animals in major disasters. Steve not only donated his time, but traveled to Louisiana to help with the efforts during the Hurricane Katrina disaster. Steve continued to support spcaLA in their mission to prevent cruelty to animals by generously donating an eco-friendly vehicle that was well received by their organization. In 2009 Steve was awarded the Medal of Valor from the Burn Institute by the San Diego County Board of Supervisors for risking his life in order to save the life of an individual trapped inside a burning car. Lastly, Steve actively invests in the education of his 165 employees at the only newly constructed LEED Gold Certified Shore Hotel, Santa Monica.

With many years of leadership in the hospitality and public service industry, Steve leads by being hands on as a teacher in leading training initiatives. He brings an impeccable commitment and dedication to his work at Shore Hotel. When not working, Steve enjoys travelling, spending time with his family, and his passion for animals extends to the time he spends with his dogs.

For more information on Steve check out: http://stevefarzam.com

Read Steve's recent interview with IdeaMensch: https://ideamensch.com/steve-farzam/

Inessa brings over 15 years of experience in hospitality leadership and hotel operations. Her prior roles included General Manager positions at some well known brands such as Hilton, IHG and Wyndham. Never short of ideas and creative solutions, her passion lies in leading her team toward creating memorable guest experiences. Holding a Master’s Degree in Linguistics from Cal State Long Beach, Inessa enjoys learning new languages and traveling. Her vision for inspiration, motivation and growth mindset help set her apart in the hospitality industry.

Eddie has over 15 years of hospitality experience and is also a Santa Monica native. He is currently the Director of Revenue Management of Shore Hotel and oversees revenue strategies for Ocean View Hotel and Santa Monica Motel. A Certified Revenue Management Executive, he also oversees the Digital Marketing efforts for the collection of hotels.

With extensive experience in hospitality financial management, Bruce is the Director of Finance at Shore Hotel, and oversees accounting for the Ocean View Hotel and Santa Monica Motel. A Certified Hospitality Accountant Executive, Bruce also teaches hospitality financial management at Cal State Long Beach.

A People Operations Leader and achiever with twenty plus years of Human Resources Management experience in various industries, including hospitality, retail, railways and aviation/service industries. Wilmer strongly gravitates toward building professional relationships, and a bias in nurturing a good relationship with whom he interacts with on a day-to-day basis. Wilmer holds a Master of Business Administration (MBA) degree from University of Redlands and a Bachelor of Science degree in Business/Management from University of Phoenix. In his spare time, Wilmer cooks, and also entertains and share his singing talent!

Results oriented Technology leader with a demonstrated 22 Years of history in the Hospitality, Retails, Education and MSP industry, skilled in the IT infrastructure Management, IT service Management, Projects Management, Networking and Data center Management as well as height set of technical skills.

Carlos has over 25 years of boutique, five star, and convention Hotel Management experience. He graduated in culinary arts and gastronomy from UCLA and the Culinary Institute of America. Carlos also holds a certificate of Achievement in Hotel Revenue Management from Cornell University and a Certificate of Achievement in Wines of the Worlds a Beer Sommelier. In his spare time Carlos plays golf, hikes, loves cooking, and beer making.